Why is Employer Branding necessary?
The chronic shortage of skilled workers and shortening employee retention make employer branding vital for any company that wants to grow - and do so sustainably. Simple job postings on the website and in local newspapers don’t do the job anymore. Convincing potential employees of your virtues, as simple as they might be, is as important as ever.
What does Employer Branding mean?
Modern brands attract employees effectively and sustainably by having and communicating clear values and valuable benefits. They make the application process simple, attractive and informative. They are attractive and reduce friction to a minimum. This way they don’t just recruit job seekers, but also reach people who are not actively looking but still ready to change jobs.
Was zeichnet gutes Employer Branding aus?
Employer brands that stand out make others envious. They attract more unsolicited applications and keep employees longer due to brand recognition, word-of-mouth and valuable and clear communication. They can recruit effectively and grow sustainably even in the employee focused market!
