New Customers, new Colleagues and
sustainable GROWTH
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Marketing and branding are terms that are often mistakenly used synonymously. Marketing refers to the activities that a company undertakes to sell its products or services. It is a process that aims to make potential customers aware of the company and persuade them to make a purchase decision.
Branding, on the other hand, is the process of creating a brand and its identity. The goal is to define the company’s image and set it apart from others. Strong branding gives marketing a deeper meaning and can strengthen customers’ trust and loyalty to the company.
"Branding", in the sense of "Marking" should not be confused with “marketing”. Branding is a more complex process that must precede any marketing, even if it happens unconsciously.
When carried out with intention, branding starts with considering what goals, characteristics, strengths and position in the market a company occupies or wants to project. Once these are clear, these ideas, values and content are put into words, images and sound as appropriately, authentically and “special” as possible. So a corporate identity is designed - since this is “imposed” on a company similiar to using a branding iron, we speak of branding.
The results of branding, i.e. the principles, design and vibe of the company are then burned into the minds of the recipients with targeted marketing. The self-perception strengthened by good branding gives direction to the company, something that marketing can work with and potential customers and colleagues a unique provider.
Of course, not every project has to go through our complete process - taking on something that's already started is possible. To avoid having to make any quality compromises and to guarantee success, we always plan with a certain buffer. This way, the opportunity costs of a lateral entry - such as becoming familiar with a foreign corporate design or familiarizing oneself with existing strategies - can be covered.
Our experience shows: You're never "just building a website".
Smaller projects take about 4 weeks of work. Full-fledged branding projects usually take 3 to 6 months. For smaller businesses with few public interfaces that need to be considered, less effort may be required. As with all consulting services, delays often arise from difficult scheduling, uncertainty within the team or problems uncovered by the project.
This can be an enormously cathartic and profitable experience for a company. Nevertheless, it is precisely for this reason - also to achieve quick results - that it is worthwhile to focus heavily on design, branding, marketing and recruiting projects!
Artificial intelligence in the form of large language models such as ChatGPT, Bard and Bing are conquering the tech, business and of course marketing world by storm. Although we are still far from them really making entire jobs obsolete, they are enormously productivity-enhancing!
At CREATORY, we use chatbots and AI programs to help with brainstorming, texting and as a source of inspiration. As a young team of online marketers and business engineers, we naturally have a certain affinity for the possibilities of this new technology.
Accordingly, we are happy to support you by using the power of the latest state of artificial intelligence within the framework of our marketing and recruiting integration!